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ATD Sales Training

'Selling The Sale' - The Advanced 8 Step Sales Training

Sales Training Introduction Guide

Business is process and selling is the business of influencing the thoughts and feelings of a prospect in an ethical, supportive and predictable way!



If you are interested in a Sales Training that creates…. 

  •  More effective sales activity.

  •  Higher closing ratios.

  •  Increased profitability.

  •  Control the consistency and predictability of your overall   sales  results.

  • Then, for more in-depth detail as to the advanced language skills, frameworks and techniques that we train in our Selling The Sale - Advanced 8 Step Sales System. 

    Simply sign up and get instant access to our Selling The Sale Introduction PDF Guide which also includes our comprehensive one-page flow chart showing the tools and techniques required to do each step incredibly well.

    Sign up and discover...

  •  Sales Success M.A.P.P.E.D

  •  How and when to stimulate curiosity or doubt 

  •  Why you may not be listening well enough

  •  4 simple ways to get agreement and then maintain it!

Live 3 Day Sales Training

Join us in either Edinburgh Or Woking - see 2024 dates below

Join us for one of our live 3 day sales training events here in the UK in 2024

With a choice of 2 very popular and easy to access destinations and with only two schedule live trainings in the UK for this year. Book your team members on now, as spaces are limited.

Call 0800 910 1163 or email [email protected] for availability, individual pricing, bulk packages or if you would like to discuss a bespoke in-house option designed around the specific requirements of your team.

Sales Training Dates

"In Every Interaction Someone Is Selling And Someone Is Buying!"

Whether we are selling a product, a service, a concept or an idea. Strong sales results are very much dependant on how effective an expert influencer you can be. 

And to make sales success way more predictable, it is always best to sell in a highly personalised, relevant and benefit-rich way. Effectively linking your product and service directly to their core drivers. So as to trigger the key motivation that will resonate and create certainty in the mind of the prospect. 

They call it sales skills, not sales talent! Which is created through effective sales training!

Here is a quick snap shot of what can be mastered when studying and learning to follow the ‘Selling The Sale' Advanced 8 Step Sales System. 

Along with just some of the behavioural psychology and advanced language skills that we teach to make selling success far more predictable, fun and effective. 

'Selling The Sale' - The Advanced 8 Step System In Summary


Step 1: Prudent Preparation Is Key! Sales Success M.A.P.P.E.D.


Having the right mind-set and attitude to support your preparation and action steps. Along with having the right strategy for persistence, evolving and learning as you go, whilst creating highly relevant options so as to pivot and diversify in the moment when required.


Step 2: Absorb Attention By Creating Curiosity Or Doubt!


Human beings need to know! They need closure. From a behavioural psychology stand point, we can draw most people in by creating and leveraging curiosity. If they are rigid and closed we can do the same by destabilising them with doubt. In this training we will be covering in detail the 10 most predictable and influential behavioural triggers.


Step 3: Build Rapport And Establish Authority.


People like people just like them! We can get real traction quickly by building deep levels of rapport. There are many advanced skills that can help us to, like the prospect, be liked by the prospect and easily adopt a similar set of values, attitudes, demeanour, and preferred communication style of the prospect. People also like to deal with experts who demonstrate authority and have a command of industry-relevant knowledge and experience.


Step 4: Current Reality, Advanced Questioning, Advanced Listening.


We can’t accurately and effectively fix a problem unless we truly know what the problem/need/benefit is. In this training we teach a very advanced set of language skills that are designed to heighten sensory awareness, intuition, and the ability to ask all the right questions at exactly the right time in a way that truly sets you apart from the competition. Being interested is way more influential than being interesting!


Step 5: Discover The Core Needs And Benefits.


Selling to a need is selling to a negative, which usually creates a bad feeling that can be linked unconsciously to the purchased product or service. Selling on features leaves us an ‘also ran’ with no point of difference from everyone else. We teach how to discover the core need, flip it to the benefit, and then ask the one question that takes you to the benefit beyond the benefit. Selling to that requires the prospect to presuppose that the purchase has already been made.


Step 6: Effectively Link The Core Benefit And Value To Your Product/Service.


Having the skill to linguistically create agreement and maintain the agreement from the beginning of your pitch, all the way through to the closing of the sale, is all about controlling the level of specificity to ambiguity in the mind of the listener. Find out how It can be done by mastering as little as only 8 words! Powerful linguistic bridging words, that automatically stimulate the listeners mind to connect one concept to another, quickly creating a predictable unconscious acceptance.


Step 7: Future Pace, Test Close, Handle All Objections.


If steps 1 through 6 have been done incredibly well then all objections will have been pre-framed and effectively re-framed before you get to step 7. The only way to know for certain is to future-pace and test close. It's best that all objections are uncovered while you’re there and able to influence what they mean and how they can be overcome. 


Step 8: Gain Next Step Commitment, Assume The Sale, Close The Sale.


Assume the sale, ask for the sale, get their commitment on the next step of the process. All of the hard work has been done and sale must be closed with volition and on purpose. We are not in the business of gathering maybes, too many spinning plates is not energetically nor financially effective. 

SOLD! Now Celebrate.


Sign up today and get instant access to our 'Selling The Sale™' Introduction PDF Guide And Process Map.

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